Competitive Edge - Sports & Entertainment Marketing News

Post Malone and The Dallas Cowboys Team Up with Raising Cane’s to Open First-of-its-Kind Restaurant in Cowboys Country


Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an early age.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. What is brand loyalty?
  3. Are the Cowboys a brand? What about Post Malone or Raising Cane’s?
  4. Do you think the Cowboys, Post Malone, and/or Raising Cane’s have high levels of brand loyalty? Why or why not?
  5. What is brand extension?
  6. How might this story represent an example of brand extension?
  7. Why might Raising Cane’s want to partner with Post Malone?
  8. Why might Post Malone want to partner with Raising Cane’s?
  9. Why would the Cowboys be interested in opening a Cowboys-themed Raising Cane’s resaurant?
  10. Describe what the new restaurant concept might look like, based on what you learned from this story.
  11. How might the new restaurant help to attract more customers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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