Competitive Edge
Category: Lesson 6.1 – Branding

New Balance Humbly Pitches ‘the Best Running Shoes on Earth’

“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running

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O’Neal hosting SHAQ Bowl on Super Bowl Sunday

Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have

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Dwayne ‘The Rock’ Johnson is launching an energy drink

The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here

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The World’s Most Valuable Sports Empires 2021

When the NFL playoffs kick off this Saturday, the New England Patriots will be watching the action on television. The squad reached the Super Bowl nine times since 2000, the rookie year for quarterback Tom Brady, and took home the trophy in six of those visits. But Brady is leading

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Men’s Tennis Tour Launches Major Global Marketing Campaign

World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing

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