Competitive Edge - Sports & Entertainment Marketing News

NCAA x Adidas Originals Footwear Collection: A Fusion of Style and Sports Heritage


The NCAA x Adidas Originals footwear collection has a special treat for fans and students as the fall semester kicks off and the excitement of the college football season builds.

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Discussion Questions:

  1. What is a brand?
  2. Is the NCAA a brand?
  3. Is Adidas a brand?
  4. What about Grambling State, Miami, Nebraska, Texas A&M, and Washington collegiate athletics?
  5. What is a rivalry?
  6. What is fandom?
  7. Why might Adidas be interested in tapping into rivalries and the fandom that surrounds collegiate athletic programs?
  8. What is co-branding?
  9. How might the “Rivalry Collection” from Adidas illustrate the concept of co-branding?
  10. What is price?
  11. Why is it an important aspect of the marketing mix?
  12. How much are the Rivalry Collection shoes?
  13. How do you think Adidas determined that price point?
  14. How do you think they determined which colleges to partner with?
  15. How might Grambling State, Miami, Nebraska, Texas A&M, and Washington benefit from this partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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