Competitive Edge
Category: Lesson 6.1 – Branding

Topgolf Live Coming To Iconic Stadiums Nationwide

Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour

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Houston MLS Rebrands Amid Growth Spurt

Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result. The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity. Click here to read the story from mediapost.com. Discussion Questions:

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ESPN Among NFL Partners to Scale Back Super Bowl Plans in Tampa

ESPN executives have been told not to plan for travel or hospitality for the Super Bowl in February, according to multiple people familiar with the conversations, becoming the latest major NFL partner to scale back its presence at America’s biggest sporting event because of the COVID-19 pandemic. Click here to

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