Competitive Edge - Sports & Entertainment Marketing News

Beto Carrero World introduces world’s first NERF themed land in a theme park

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Beto Carrero World is set to make the dreams of NERF fans come true with the opening of the first ever NERF-themed land in a theme park: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into and revel in the new attractions, which are just the first phase of NERF Mania.

Click here to read the story at inparkmagazine.com.

Discussion Questions:

  1. What is entertainment marketing?
  2. Why is marketing important to a theme park?
  3. What is market segmentation?
  4. What is geographic segmentation?
  5. What is Beto Carrero World?
  6. Where is Beto Carrero World?
  7. What is a brand?
  8. How would you describe the NERF brand?
  9. What is NERF Mania?
  10. What is competition for entertainment dollars?
  11. How might competition for entertainment dollars impact the theme park business?
  12. Why might Beto Carrero World be interested in opening a NERF-themed attraction?
  13. Why would NERF open its first-ever themed attraction in Brazil?
  14. Do you think the attraction will be popular? Will it help to draw more visitors to Beto Carrero World? Why or why not?
  15. Do you think more NERF-themed parks will eventually open in other theme parks around the world? What markets might the brand consider next? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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