Competitive Edge
Category: Lesson 6.1 – Branding
Competitive Edge

Rock tweet says XFL plans to return in 2022

The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Dany Garcia and RedBird Capital Partners completed their purchase of

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The Rolling Stones Roll Into Rock And Retail

It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business. Click here to read the story from

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Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is

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Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is

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America’s Most Passionate Sports Fans 2020 (CE)

America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports.  Measuring passion is a tricky thing. Crazy certainly

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