Competitive Edge - Sports & Entertainment Marketing News

Nintendo is creating an entertainment empire, and it all starts with Mario


Over the last few years, video games have penetrated pop culture in a big way. Everyone seems to want a piece: the most popular franchises, like HaloThe Last of Us, and League of Legends, all have hit TV shows, while Netflix is trying to make gaming a pillar of its future.

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Discussion Questions:

  1. What is a brand?
  2. Is Nintendo a brand?
  3. Is Mario a brand?
  4. What is a franchise as it relates to video games?
  5. According to this story, what are the most popular video game franchises?
  6. Why do the most popular franchises all have hit TV shows?
  7. Why is Netflix interested in gaming?
  8. What is brand extension?
  9. How might this story represent an example of brand extension?
  10. According to this story, why is Mario so important to Nintendo?
  11. In your opinion, should Nintendo’s marketing plan be focused on Mario? Why or why not?
  12. What is positioning?
  13. Based on information from this story, how is Nintendo positioning its brand?
  14. Why do you think that might be their positioning strategy?
  15. Why did Nintendo partner with Universal?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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