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6.2 – Brand Building

2.3 - The SEM Product

How Top Rank Boxing is fighting to rebrand the sport for the masses

If there’s one thing that many people have been able to agree on over the centuries, it’s that it’s fun to watch two people punch each other. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago
2.2 - Fandom

The business of Dolly Parton

Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/18/2023 ago
2.2 - Fandom

Dr Pepper Turns Up The Heat For College Football

Dr Pepper® today revealed the 2023 limited-edition flavor of the beloved soft drink with the launch of Dr Pepper® Hot Take, available exclusively to Pepper Perks members beginning November 8th. Dr Pepper® Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers Read more…

By Chris Lindauer, 2 years11/11/2023 ago
11.1 - Publicity

Ranking NBA’s top 5 ‘City Edition’ uniforms ahead of the 2023-24 in-season tournament

The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:

By Chris Lindauer, 2 years11/05/2023 ago
6.1 - Branding

Post Malone and The Dallas Cowboys Team Up with Raising Cane’s to Open First-of-its-Kind Restaurant in Cowboys Country

Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an early age. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/15/2023 ago
6.1 - Branding

Adidas sues golf league over ‘confusingly similar’ logo design

Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing ‘similar’ brand logos. Click here to read the story at creativebloq.com. Discussion Questions:

By Chris Lindauer, 2 years10/07/2023 ago
11.1 - Functions of Communications

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release. Click here to read the Read more…

By Chris Lindauer, 2 years09/22/2023 ago
1.6 - Positioning

All day hydration’: Gatorade expands sports drink brand with new Gatorade Water

Gatorade is already a major player working to quench thirst for athletes and exercisers. Now, the well-known brand is aiming to keep you hydrated all day long. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years09/16/2023 ago
11.3 - Social Issues in SEM

DraftKings is dusting off its NFL playbook with a new ad and tagline

Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years09/08/2023 ago
1.3 - Marketing Mix

NCAA x Adidas Originals Footwear Collection: A Fusion of Style and Sports Heritage

The NCAA x Adidas Originals footwear collection has a special treat for fans and students as the fall semester kicks off and the excitement of the college football season builds. Click here to read the story at sportskeeda.com. Discussion Questions:

By Chris Lindauer, 2 years09/08/2023 ago

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