Competitive Edge
Category: Lesson 6.2 – Brand Building

“ESPN College GameDay Cereal Collection” boxes to be available this weekend in Columbus

There’s a long history (going back to 1934 specifically for Wheaties) of athletes being recognized on cereal boxes, and we’ve seen that in multiple countries. It’s more unusual to see that for media figures, though. But that’s what ESPN is doing with a particular new promotion for College GameDay this week. Click here to read the story at awfulannouncing.com. Discussion

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