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6.2 – Brand Building

1.5 - Market Segmentation

Skechers signs Harry Kane, plans soccer debut

Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years09/04/2023 ago
2.2 - Fandom

The Most Popular Sneaker Brands in the World, Ranked

When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…

By Chris Lindauer, 2 years08/27/2023 ago
11.1 - Functions of Communications

Commanders’ Trademark Denied; New Name on the Horizon?

On Feb. 2, 2022, the Washington Football Team officially became the Washington Commanders.  Now, over a year later, the Commanders may be heading toward another name change.  Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
2.2 - Fandom

The ‘Fast & Furious’ Franchise Is a Hollywood Unicorn

It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding.  Click here to read the story at theringer.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
11.1 - Functions of Communications

From quarterback to culture: What do the Commanders’ new owners need to fix?

Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the Read more…

By Chris Lindauer, 2 years04/22/2023 ago
5.1 - Competition

Warner Bros Discovery Confirms Rebrand Of HBO Max To Max; Launch Date Set 

Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max. Click here to read the story at deadline.com. Discussion Questions:

By Chris Lindauer, 2 years04/22/2023 ago
1.3 - Marketing Mix

Netflix shows meet Lacoste’s crocodile in new apparel collection

Netflix has partnered with fashion brand Lacoste for a new collection inspired by some of the streamer’s most popular shows, according to a press release. The collection launches April 12. Click here to read the story at marketing dive.com. Discussion Questions:

By Chris Lindauer, 2 years04/16/2023 ago
2.2 - Fandom

How Angel Reese is cashing in after hitting 1 million Instagram followers

As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years04/16/2023 ago
10.1 - Fan Experience

Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur 

The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances. Click here to read the story at seattletimes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Publicity

This baseball team chose an exploding whale as its new identity

For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago

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