Competitive Edge - Sports & Entertainment Marketing News

How Angel Reese is cashing in after hitting 1 million Instagram followers

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As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.”

Click here to read the story at nypost.com.

Discussion Questions:

  1. What is a product or brand endorsement?
  2. What is influencer marketing?
  3. What is the difference between the two?
  4. What is NIL?
  5. How has NIL changed the way college athletes are compensated for their play?
  6. What characteristics do you think businesses and brands look for in an athlete when determining who might represent the brand or its products and services?
  7. What characteristics might make Angel Reese an athlete that a business or brand would want to partner with?
  8. Why are social media followers an important metric that a business would consider when determining which athletes to partner with?
  9. How do you think Reese went from just over 600,000 followers to over a million in just two days?
  10. According to information from this story, by how much has that increased her earning potential?
  11. What is a brand?
  12. Is Angel Reese a brand?
  13. What is a trademark?
  14. Why are trademarks important to a brand?
  15. Why do you think Angel Reese is in the process of trademarking the phrase “Bayou Barbie”?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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