Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…
The XFL is back in 2023, its third iteration after trying to launch a spring football league two other times. Click here to read the story at espn.com. Discussion Questions: What is branding? Why is branding important in sports and entertainment? Why do you think branding might be particularly important to a new team Read more…
Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in Read more…
Walt Disney’s convoluted flow chart of revenue streams is getting a new addition. Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon. Click here to read the story at thehustle.co. Discussion Questions: Read more…
The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to Read more…
Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion Read more…
Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team Read more…
NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and Read more…
DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a “toy ready” film? Why do studies create toy ready films? Based on information from this story, would you describe Read more…
A Super Nintendo World is coming to Universal Studios Hollywood in 2023, the theme park shared with Travel + Leisure. The park will be the first of its kind in the United States. Click here to read the story at travelandleisure.com. Discussion Questions: What is a brand? Is Nintendo a brand? Read more…