2.2 - What is SEM
NASCAR Has a Marketing Problem
From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:
3.1 - Broadcast Rights & Ratings
Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise
At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:
10.1 - Fan Experience
‘The new wave of football’: How Duke football’s game-day culture came roaring back to life in Elko’s first season
It was Oct. 15, the night of the Duke-North Carolina football game, and as the game reached a fever pitch, so too did the student section. On and off the field, something special was brewing. Click here to read the story at Duke chronicle.com. Discussion Questions:
4.1 - Digital Marketing
Marvel teams up with NBA on release of ‘Wakanda Forever’
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from Read more…
1.2 - Functions of Marketing
Springsteen tickets for $4,000? How dynamic pricing works and how you can beat the system.
You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! Click here to read the story at usatoday.com. Discussion Questions: What are ticket sales? Why are ticket Read more…
3.1 - Revenue
Oakland A’s fans staying home in droves; Coliseum attendance plummets
All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes. Click here to read the story at cbsnews.com. Discussion Questions: Why are Read more…
2.2 - Fandom
Some Packers fans have waited almost 50 years for season tickets. That wait is now over.
Nearly twice as many names as usual will come off the Green Bay Packers season ticket waiting list this year, the result of normal turnover and the team redistributing some excess tickets they took back from a handful of fans. Click here to read the story at usatoday.com. Discussion Questions: Read more…
10.1 - Fan Experience
The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse
An iPhone rested on a tripod in front of Suite 225, pointed toward the ice where one could tap any of the Devils or Sabres skating in the Prudential Center last Thursday night and see just how fast they were moving. Shot speeds, time on ice and heat maps were easily accessible, Read more…
2.3 - The SEM Product
76ers raising season ticket prices for 2022-2023 as team takes ‘center stage’ in Philadelphia
The Philadelphia 76ers are raising season ticket prices next season, but the exact impact on fans’ wallets will depend on where they sit. Click here to read the story at bizjournals.com. Discussion Questions: Why are ticket sales important to a pro sports franchise like the 76ers? Why do you think Read more…
3.1 - Revenue
U.S. Open Returns With Fewer Star Players, More Premium Seating
For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at Read more…