Competitive Edge - Sports & Entertainment Marketing News

Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise


At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season.

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Discussion Questions:

  1. What factors might influence the value of a professional sports franchise?
  2. Given that more than half of MLS teams lose money (according to this news story), why do so many people want to invest in a MLS franchise?
  3. How do teams generate revenue?
  4. What might represent some expenses for a pro sports team?
  5. What do you think a team’s biggest expense might be?
  6. What makes LAFC such a valuable franchise?
  7. Why are ticket sales important to MLS teams?
  8. Why do you think LAFC regularly sells out out their home games?
  9. What is leadership?
  10. Why is leadership important in sports?
  11. How do you think LAFC’s leadership has helped to guide the franchise to such high levels of success?
  12. What are broadcast rights?
  13. How will MLS and its teams benefit from the recent rights deal with Apple?
  14. Why do you think MLS teams have increased in value so significantly in such a short period of time?
  15. Do you think MLS teams will continue to rise in value as rapidly as they have in recent years? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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