Competitive Edge - Sports & Entertainment Marketing News

Marvel teams up with NBA on release of ‘Wakanda Forever’


The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. 

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Discussion Questions:

  1. What is cross promotion?
  2. Why is it important for all parties involved to benefit in a cross promotion?
  3. Describe this promotion from Marvel and the NBA.
  4. Why do you think the two brands wanted to collaborate?
  5. How might Marvel benefit from this cross promotion?
  6. How might the NBA benefit?
  7. What is digital marketing?
  8. The NBA recently launched a new app. What are they doing with their app as part of this cross promotion?
  9. Why do you think it was important to the NBA to leverage its app as part of the cross promotion?
  10. What is a theme night?
  11. Why do you think some NBA teams will host Wakanda Forever theme nights?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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