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9.3 – Ticket Sales Cycle

10.1 - Fan Experience

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads

With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their marketing teams are working overtime to deliver the best value Read more…

By Chris Lindauer, 1 year03/09/2024 ago
1.3 - Marketing Mix

Arizona Diamondbacks Going Viral For the World’s Most Insane Ticket Offer

The Arizona Diamondbacks are running a promotion where you can get tickets to every single home game in 2024 for just $299?? Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 1 year01/07/2024 ago
1.7 - Market Research

Ticketmaster and the Orlando Magic Transform the Season Ticket Experience

The Orlando Magic are innovating the season ticket membership with their unique virtual currency, Magic Money. This unique offering gives fans the freedom and flexibility to personalize their season ticket experience, transforming what was once considered a rigid product into a more adaptable and valuable opportunity. Click here to read Read more…

By Chris Lindauer, 1 year11/25/2023 ago
2.2 - Fandom

Dame Time Meant Overtime For The Milwaukee Bucks’ Business Operation

Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
1.4 - Target Markets

Why brands like Nascar are taking alternative approaches when working with college athletes

Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports Read more…

By Chris Lindauer, 2 years11/05/2023 ago
1.4 - Target Markets

Here is the full lineup of Milwaukee Bucks theme nights, including Halloween, Pride Night, Noche Latina, and Bango’s Birthday

Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
7.4 - Customer Service

Penguins hand-deliver season tickets, continuing tradition

Sidney Crosby and more than a dozen Penguins players hand-delivered season tickets to fans on Monday, continuing a tradition that began in 2007. Click here to read the story at cbsnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
2.2 - Fandom

Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run

After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
3.1 - Broadcast Rights & Ratings

Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise

At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
3.1 - Revenue

Oakland A’s fans staying home in droves; Coliseum attendance plummets

All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes.  Click here to read the story at cbsnews.com. Discussion Questions: Why are Read more…

By Chris Lindauer, 3 years05/27/2022 ago

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