Competitive Edge - Sports & Entertainment Marketing News

Here is the full lineup of Milwaukee Bucks theme nights, including Halloween, Pride Night, Noche Latina, and Bango’s Birthday


Everybody loves a themed party, especially while watching the Milwaukee Bucks.

The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season.

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Discussion Questions:

  1. What are ticket sales?
  2. Why are ticket sales important to a sports team like the Bucks?
  3. What is the frequency escalator as it applies to the ticket sales process?
  4. What are the different ticket sales strategies teams use to sell more tickets?
  5. What are theme nights?
  6. Why is it important to draw new fans to games?
  7. How might theme nights help to attract new fans?
  8. What is a target market?
  9. How might different theme nights require a different target marketing strategy?
  10. What are three examples of theme nights that the Milwaukee Bucks are promoting this season?
  11. Who might represent the target market for each of those theme nights?
  12. If you were a marketing professional working for your favorite NBA team, what is a theme night promotion that you would implement? Be prepared to describe your promotion and theme night idea in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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