Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Gatorade is already a major player working to quench thirst for athletes and exercisers. Now, the well-known brand is aiming to keep you hydrated all day long. Click here to read the story at usatoday.com. Discussion Questions:
The NBA Board of Governors approved a new “Player Participation Policy” (PPP) on Wednesday in order to combat the rise of ‘load management’ and ensure that basketball’s biggest names are on the court throughout the season. Click here to read the story at cnn.com. Discussion Questions:
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook. Click here to read the story at marketingbrew.com. Discussion Questions:
Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion Read more…
In the cinematic realm, the battle of the summer (and possibly the century) is about to unfold as two entertainment juggernauts face head-on in the ultimate Barbenheimer phenomenon. Click here to read the story at collider.com. Discussion Questions:
The NCAA x Adidas Originals footwear collection has a special treat for fans and students as the fall semester kicks off and the excitement of the college football season builds. Click here to read the story at sportskeeda.com. Discussion Questions:
Inter Miami began construction on its new stadium, the club announced Monday, unveiling new photos of the $1 billion complex. Click here to read the story at dailymail.co.uk. Discussion Questions:
Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a new spot. Click here to read the story at marketingdive.com. Discussion Questions:
Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:
Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen. Click here to read the story at marketingbrew.com. Discussion Questions: