Competitive Edge - Sports & Entertainment Marketing News

NBA to curb ‘load management’ for star players with strict new policy

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The NBA Board of Governors approved a new “Player Participation Policy” (PPP) on Wednesday in order to combat the rise of ‘load management’ and ensure that basketball’s biggest names are on the court throughout the season.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is a product?
  2. Why is a quality product important in the NBA?
  3. Why do you think NBA teams sometimes rest star players?
  4. How do you think that impacts the quality of the product?
  5. Why do you think the NBA league office cares if teams rest their players?
  6. According to this story, what is the NBA’s new policy regarding the resting of star players?
  7. Why does the rule only apply to ‘star’ players?
  8. Do you think this will be enough to keep teams from resting players? Why or why not?
  9. What is ‘tanking’ as it relates to professional sports?
  10. Why does the NBA want to avoid seeing teams ‘tanking’ at the end of a season?
  11. How might this new rule prevent teams from tanking?
  12. What would you do to discourage teams from resting key players if you were a marketing professional working for the NBA?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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