Competitive Edge - Sports & Entertainment Marketing News

‘Barbie’ Budget Breakdown: How the Greta Gerwig Film Became the Biggest of the Year


In the cinematic realm, the battle of the summer (and possibly the century) is about to unfold as two entertainment juggernauts face head-on in the ultimate Barbenheimer phenomenon.

Click here to read the story at

Discussion Questions:

  1. What is a budget?
  2. Why do you think budgets are important to a studio when making a movie?
  3. According to this story, what was the original budget for the ‘Barbie’ movie?
  4. Why do you think the budget increased?
  5. What is a forecast?
  6. Why are forecasts important to a studio?
  7. Do you think forecasts are always 100% accurate? Why or why not?
  8. What does it mean for a film to “break even”?
  9. What is a profit?
  10. What is an expense?
  11. What are three examples of an expense the studio incurred making the ‘Barbie’ movie (based on what you learned from this news story)?
  12. What must happen for a studio to profit from a film?
  13. Do you think all films are profitable? Why or why not?
  14. According to this story, how much did ‘Barbie’ need to make to break even?
  15. What was the initial box office forecast for the ‘Barbie’ movie?
  16. How much has the film grossed so far?
  17. Do you think the film was profitable for the studio?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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