Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted. Click here to read the story at usatoday.com. Discussion Questions:
Listen up, Potterheads: J.K. Rowling’s seven original Harry Potter books are getting a massive new audiobook series. Click here to read the story at variety.com. Discussion Questions:
The Fall Guy, which tells the story of Ryan Gosling‘s down-and-out stuntman, fully embraced the action at its Los Angeles premiere on Tuesday, with stuntmen fighting, falling, and riding motorcycles all over the red carpet. Click here to read the story at hollywoodreporter.com. Discussion Questions:
Major League Baseball’s uniform nightmare will soon be over. Unfortunately, the league won’t make changes in time to appease players in the 2024 season. MLB announced Friday that changes will be made for 2025 to address players’ concerns since spring training. Click here to read the story at yahoo.sports.com. Discussion Read more…
Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025. Click here to read the story at hollywoodreporter.com. Discussion Questions:
QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:
The NHL team moving from Arizona to Salt Lake City will be known as Utah, at least initially, until a long-term name is determined. Click here to read the story at apnews.com. Discussion Questions:
Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. Click here to read the story at corporate.target.com. Discussion Questions:
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will Read more…
Ninety Minor League Baseball teams open up Friday, joining the 30 Triple-A squads that kicked off the 2024 campaign on March 29. And with every Minor League season comes Minor League promotions, the vast array of theme nights and giveaways taking place on a nightly basis as supplements to the Read more…