Competitive Edge - Sports & Entertainment Marketing News

MLB and Nike announce adjustments to player uniforms for 2025 season

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Major League Baseball’s uniform nightmare will soon be over.

Unfortunately, the league won’t make changes in time to appease players in the 2024 season. MLB announced Friday that changes will be made for 2025 to address players’ concerns since spring training.

Click here to read the story at yahoo.sports.com.

Discussion Questions:

  1. Why is Nike making adjustments to its MLB uniforms next year?
  2. Why won’t it happen until 2025?
  3. What are communications in sports?
  4. Why are they important to Nike?
  5. Why are they important to MLB?
  6. What is crisis management?
  7. Why is it important for sports and entertainment properties to have staff that can manage crises when and if they arise?
  8. How might this represent an example of crisis management from Nike?
  9. In your opinion, how well did they manage the situation?
  10. What could they have done differently?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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