Competitive Edge - Sports & Entertainment Marketing News

Ryan Gosling Jokes ‘Fall Guy’ Is “Just a Giant Campaign to Get Stunts an Oscar” at Action-Packed Premiere


The Fall Guy, which tells the story of Ryan Gosling‘s down-and-out stuntman, fully embraced the action at its Los Angeles premiere on Tuesday, with stuntmen fighting, falling, and riding motorcycles all over the red carpet.

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Discussion Questions:

  1. Why is marketing important in the movie business?
  2. What is a marketing or media blitz?
  3. Why might a studio initiate a marketing blitz before releasing a blockbuster film like ‘Fall Guy’?
  4. Who are stuntpeople and why are they important in the movie business?
  5. Ryan Gosling and his stuntmen have visited Saturday Night Live, Jimmy Kimmel Live, and a surprise appearance At Universal Studios Hollywood’s ‘The Fall Guy Stuntacular Pre-Show.’ Gosling and his co-star Emily Blunt also appeared on Late Night with Seth Meyers. Universal’s “Carpool” video racked up 2.3 million views in just ten days, right before the film’s release over the weekend. How might that represent an example of a marketing or media blitz?
  6. What other marketing have you seen recently for ‘The Fall Guy?’
  7. Why do you think Emily Blunt and Ryan Gosling are shining the spotlight on stuntpeople?
  8. How might that help to promote the film?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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