Marketing Currents - Business and Marketing Current Events

Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’


The holidays have arrived, and Uber is driving spirits with festive new offerings.

The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps.

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Discussion Questions:

  1. What is seasonal marketing?
  2. Why do some businesses and brands launch campaigns around the holidays?
  3. Do all businesses and brands benefit from seasonal marketing? Why or why not?
  4. Why would Uber launch a holiday marketing campaign?
  5. What is a tagline?
  6. What is the tagline for this campaign?
  7. What message do you think Uber is sending to consumers with that tagline?
  8. Why do you think they have a “Festive Fleet” of vehicles around the holidays?
  9. Why are they only available in a select few cities around the United States?
  10. Why is Uber Eats delivering food using “Reindeer Robots”?
  11. Why are they only being offered in a select few cities?
  12. What is Uber One?
  13. How might Uber One help the company to build brand loyalty?
  14. Why is that important?
  15. What is the “Very Grinchmas Kit” and how might it help Uber to incentivize more consumers to sign up for Uber One?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.