It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline. Click here to read the story at nytimes.com. Discussion Questions:
Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions:
Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program. Click here to read the story at axios.com. Discussion Questions:
Everybody loves a good birthday celebration, especially if it comes with free food. Click here to read the story at thrillist.com. Discussion Questions:
Accessing Delta’s popular Sky Club lounge just got a little harder for some frequent fliers of the airline. Click here to read the story at yahoo.com. Discussion Questions:
McDonald’s is once again promoting a “farewell tour” for the McRib sandwich. The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide. Click here to read the story at cnbc.com. Discussion Questions: What
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.
IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at
Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What
Starbucks investor day — the widely anticipated annual event that was expected to usher in a new era of leadership and give details on the company’s teased reinvention plan — started with an introduction of a new beverage and ended the morning session with the discussion of store growth. Click
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