Marketing Currents - Business and Marketing Current Events
Category: Brand Loyalty

Why Uber decided to #MoveWhatMatters

How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself

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Starbucks Sets Sights on 40 Million Rewards Members

Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at Discussion Questions: What is brand

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How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing

Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg,

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Jeep, Lego Partner For New Model

Imitation is the sincerest form of flattery — and Lego takes it to a whole new level. Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler. Click here to read the story at Discussion Questions: What is

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In-N-Out Burger Causes Chaos In Colorado

In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a

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