Marketing Currents - Business and Marketing Current Events

McDonald’s Happy Meal Toys: New Releases, Activities, More


Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box!

Click here to read the story at

Discussion Questions:

  1. What is a Happy Meal?
  2. Why do you think McDonald’s offers Happy Meals?
  3. Based on information from this story, describe the history of the McDonald’s Happy Meal.
  4. What is a target market?
  5. Who might represent McDonald’s target market for Happy Meals?
  6. Why do Happy Meals include toys?
  7. Who might represent direct competition to McDonald’s in the fast-food space?
  8. Do you think those companies offer something similar to a Happy Meal?
  9. What is promotion?
  10. What type of promotion might be illustrated when McDonald’s launches a new Happy Meal toy?
  11. Why are they called “limited edition” toys?
  12. What is the latest toy offering from McDonald’s?
  13. Based on what you learned from this story, how are customers responding to the promotion?
  14. What is brand loyalty?
  15. What is McDonald’s “Collector’s Club” and how might that impact levels of brand loyalty?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.