Marketing Currents - Business and Marketing Current Events

What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots


Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years.

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Discussion Questions:

  1. What is a brand?
  2. Is Jeep a brand?
  3. What is brand image?
  4. How would you describe the Jeep brand?
  5. What is brand loyalty?
  6. Why is it important to Jeep?
  7. Why do you think Jeep has seen a decline in brand loyalty?
  8. What is competition?
  9. Which brands might represent direct competition to Jeep?
  10. According to this story, increasing competition is one reason why Jeep’s growth has slowed in recent years. What is another reason?
  11. What is inventory?
  12. Why is it important for businesses to manage inventory?
  13. How might an inventory surplus impact Jeep?
  14. What can Jeep do to increase sales? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.