Marketing Currents - Business and Marketing Current Events

McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app


Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app.

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Discussion Questions:

  1. What is digital marketing?
  2. Describe McDonald’s digital marketing strategy.
  3. Why are mobile apps important to businesses and brands like McDonald’s?
  4. Why is McDonald’s trying to drive customers to its app?
  5. What is a loyalty program?
  6. Why do you think McDonald’s has enjoyed so much success with their loyalty program?
  7. What is influencer marketing?
  8. How is McDonald’s using influencer marketing to encourage customers to use their app?
  9. What is promotion?
  10. What are the different types of promotion?
  11. What type of promotion might best describe McDonald’s 50-cent double cheeseburgers offer on the mobile app?
  12. How might this campaign help McDonald’s to increase sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.