Marketing Currents - Business and Marketing Current Events

How Taco Bell Became the Most Innovative Fast Food Chain


How did the chain outdo Burger King’s Bacon Sundae, Pizza Hut’s hot-dog-stuffed crust, Cinnabon’s Pizzabon, and KFC’s fried-chicken-flavored nail polish?

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Discussion Questions:

  1. What is the difference between innovation and invention?
  2. What is innovation in marketing?
  3. Why would innovation be important in fast food?
  4. What is competition?
  5. How might innovation help fast food brands to distinguish themselves from competitors?
  6. What are some examples of innovation from fast food brands other than Taco Bell?
  7. Based on what you learned from this news story, what are two examples of Taco Bell innovations.
  8. Has the brand tried any innovations that haven’t panned out?
  9. Was the Crunchwrap Supreme an immediate success, according to this news story?
  10. What is a product life cycle?
  11. How might you describe some of Taco Bell’s innovations from a product life cycle perspective?
  12. What is market research?
  13. Do you think Taco Bell relies on market research to help with some of its innovation? Why or why not?
  14. How have they prioritized innovation?
  15. How have those innovations helped them to establish loyalty among consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.