Marketing Currents - Business and Marketing Current Events

Fastest Growing Brands 2022 


This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October.

Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. What does it mean for a brand to be growing?
  3. Why is important to a business for their brand to grow?
  4. What can a business do to build its brand?
  5. According to this story, which are the fastest growing brands in the world?
  6. What is market segmentation?
  7. Why might brand growth differ based on market segment?
  8. Who is Gen Z?
  9. Which brands are the fastest growing among Gen Z consumers?
  10. Who are baby boomers?
  11. How do you think T-Mobile approaches its branding strategy?
  12. Who is Gen X?
  13. What is the fastest growing brand among Gen X consumers? How might that impact its overall marketing strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.