Marketing Currents - Business and Marketing Current Events

Why your last text message is probably from a brand


First it was mailboxes, then inboxes…Now, marketers are blowing up phones.

Click here to read the story at

Discussion Questions:

  1. What is direct marketing?
  2. What is the difference between direct and indirect marketing?
  3. Which best describes a business or brand sending text messages to the phones of consumers?
  4. What is mobile advertising?
  5. According to this story, what are the benefits of mobile advertising?
  6. How do you think text messages might help to boost brand loyalty?
  7. Have you ever received a text message from a business or brand?
  8. If so, what was the message?
  9. Do you think there is a risk associated with sending text messages to consumers?
  10. If so, what? If not, why?
  11. Think about your favorite business or brand. What types of messages would you send to consumers? Be prepared to discuss your ideas (in detail) in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.