Marketing Currents - Business and Marketing Current Events
Category: Branding

Flamin’ Hot Mountain Dew coming to torch your taste buds

Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the

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Tesla files trademark for restaurant services

Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants. Click here to read the story at elektric.co. Discussion Questions: What is a brand? What is brand extension? How might this story demonstrate

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Exclusive: Target Unveils First Brand Campaign Under New CMO

Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in

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KFC resurrects ‘finger lickin’ good’ tagline

KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the

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Visit Myrtle Beach Launches New Brand and Marketing Campaign

After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at travelpulse.com. Discussion Questions: What

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