Marketing Currents - Business and Marketing Current Events
Category: Branding

Burger King offers free fries every week to loyalty members

Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per

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Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. Click here to read the story at marketingdive.com. Discussion Questions: Why do you think

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IHOP opens International Bank of Pancakes and launches loyalty program

IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty?

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The Hidden Meaning In The Dairy Queen Logo

The Dairy Queen logo is instantly recognizable to anyone who has ever eaten the chain’s frozen treats to cool down on a hot summer day. The iconic cherry-red ellipse shape graces the more than 7,000 DQ locations around the world (via Dairy Queen). Click here to read the story at

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McDonald’s files 10 trademarks for metaverse

McDonald’s has registered 10 trademarks in the virtual space, doubling down on its strategy to venture into the metaverse. According to the application filed with the US Patent and Trademark Office, McDonald’s will be providing downloadable multimedia files for its artwork audio, video files, and NFTs. Click here to read

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