Marketing Currents - Business and Marketing Current Events
Category: Branding

6 key details about CosMc’s, McDonald’s new fast food chain

Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:

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Reddit refreshes its logo as IPO speculation swirls

If you weren’t already buying the Reddit IPO rumors, the internet’s beating heart of deeply niche microcultures just introduced a rebrand, refreshing its iconic logo and rolling out some new visual vibes. Click here to read the story at techcrunch.com. Discussion Questions:

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McDonald’s jingle, 20 years later

Everyone knows the McDonald’s jingle. Even people who think they don’t. On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.” Click

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