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Branding

Branding

Gatorade Water Splashes Onto Shelves Nationwide

Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Branding

Rockstar’s new rebrand is delightfully anti-energy drink

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Branding

J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Branding

Crystal Light Debuts Bold Brand Refresh with First Innovations and Logo Change in Over a Decade

Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Branding

A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’

Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Branding

ChatGPT was 2023’s fastest-growing brand

Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
Branding

Girl Scout Cookie flavored cold coffee coming in 2024

Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in Read more…

By Chris Lindauer, 1 year12/29/2023 ago
Branding

6 key details about CosMc’s, McDonald’s new fast food chain

Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Advertising

Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’

The holidays have arrived, and Uber is driving spirits with festive new offerings. The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Advertising

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Bath & Body Works, a market leader in candles, has announced its biggest and most beloved sale of the year is back. Offering the lowest prices of the year on its popular 3-wick candles, the highly-anticipated event is returning with an exciting product assortment and new, exclusive loyalty member perks. Read more…

By Chris Lindauer, 1 year12/02/2023 ago

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