Marketing Currents - Business and Marketing Current Events

6 key details about CosMc’s, McDonald’s new fast food chain


Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant.

Click here to read the story at

Discussion Questions:

  1. What is a “spinoff” as it relates to a business or brand?
  2. What is the difference between a business plan and marketing plan?
  3. Why are both important to the success of a new venture?
  4. What is CosMc’s?
  5. Why would McDonald’s launch a spinoff restaurant?
  6. Based on what you learned from this news story, in what ways will CosMc’s be different from McDonald’s?
  7. Why do you think they chose the name CosMc’s?
  8. Why is branding important to the success of the new chain?
  9. Do you think the name matters? Why or why not?
  10. The company has described CosMc’s as a restaurant “with the DNA of McDonald’s but its own unique personality.” What does that mean?
  11. How would you describe CosMc’s?
  12. What type of food and beverage will they sell?
  13. What cities will see the first CosMc’s?
  14. Why do you think they are initially opening in just three cities?
  15. How long will do you think it could take before CosMc’s would become a national chain with locations all over the country?
  16. In your opinion, will CosMc’s succeed? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.