Marketing Currents - Business and Marketing Current Events

Girl Scout Cookie flavored cold coffee coming in 2024


Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in the coming months.

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Discussion Questions:

  1. What is licensing?
  2. What does a “TM” or “R” next to a company name mean?
  3. What is brand protection?
  4. How do trademarks (registered and otherwise) and copyrights help a business to protect the brand?
  5. Why would a coffee company want to introduce Girl Scout Cookie flavored products?
  6. Why is a license necessary for Chameleon to offer a “Thin Mints™ Cold-Brew” product?
  7. What might happen if they offered a flavor named after a Girl Scout Cookie without a licensing agreement?
  8. How do the Girl Scouts benefit from licensing?
  9. Do you think they offer a license to anyone who is willing to pay for the rights? Why or why not?
  10. Why might the Girl Scouts be interested in partnering with Chameleon Organic Coffee?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.