Marketing Currents - Business and Marketing Current Events
Category: Branding

The dollar store is officially dead

Dollar Tree, the last of the big dollar-store chains selling items for $1 or less, on Tuesday said it was officially “breaking the buck” by adding $1.25 and $1.50 price points in some stores. Click here to read the story at insider.com. Discussion Questions: What is pricing? Why is pricing

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Banana Republic Revives Its Adventurous Past With Rebrand

Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion

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Flamin’ Hot Mountain Dew coming to torch your taste buds

Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the

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