Marketing Currents - Business and Marketing Current Events

Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz


Jibbitz are about to get a whole lot sweeter thanks to Crocs’ newest collaboration with Pop-Tarts. The footwear brand’s latest limited-edition release features the first edible Jibbitz and a pair of custom Pop-Tart-themed clogs.

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Discussion Questions:

  1. What is a brand?
  2. What co-branding?
  3. Why do brands collaborate?
  4. Why do you think it has become such a popular trend?
  5. In addition to the Pop-Tarts and Crocs collab discussed in this news story, can you think of any other examples of brand collaborations?
  6. How might Pop-Tarts benefit from this collab?
  7. How might Crocs benefit?
  8. Do you think the goal for this collaboration is to sell as many pairs of Crocs as possible? Why or why not?
  9. Why is it important for both parties to benefit when brands collaborite?
  10. What is promotion?
  11. What is the goal of a limited-edition promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.