Marketing Currents - Business and Marketing Current Events
Category: Branding

Burger King Unveils First Complete Rebrand in Over 20 Years

Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience. Burger King said the modern look “will more authentically represent Burger King values,” and

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How fashion got marketing right in 2020

After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has

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The Brands the World Couldn’t Stop Talking About in 2020

It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop

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Jeep, Lego Partner For New Model

Imitation is the sincerest form of flattery — and Lego takes it to a whole new level. Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler. Click here to read the story at Discussion Questions: What is

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