As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower Read more…
Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience. The first REVERB by Hard Rock has just opened its doors in Downtown Read more…
Pottery Barn is making it part of its mission in 2021 to help replenish the wood it uses for its furniture. For every piece of indoor wood furniture that it sells since the start of the new year, the retailer, which is part of the Williams-Sonoma portfolio of brands, plans Read more…
Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience. Burger King said the modern look “will more authentically represent Burger King values,” and Read more…
Social media platforms can be breeding grounds for innovation and creative consumer engagement, particularly while live activations are limited during the pandemic. But they can also serve as sounding boards for negative feedback when campaigns miss the mark. For instance, you might have heard about Kraft Macaroni & Cheese’s recent Read more…
South Korea’s Hyundai Motor Co said on Friday it was in early talks with Apple, after local media reported the firms were discussing an electric car and battery tie-up, sending Hyundai shares surging 25%. The report comes weeks after Reuters reported that Apple was moving forward with self-driving car technology Read more…
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop Read more…
Imitation is the sincerest form of flattery — and Lego takes it to a whole new level. Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler. Click here to read the story at mediapost.com. Discussion Questions: What is Read more…
Food mascot looks are iconic. Tony the Tiger, Chef Boyardee, Mr. Peanut (RIP)–you know them, you love them, and you can immediately picture them in your head when you hear their names. All great looks need a little revamp, though. For the first time in 20 years, Kellogg’s is switching Read more…