Marketing Currents - Business and Marketing Current Events

Pottery Barn unveils plans to plant 3 million trees by 2023


Pottery Barn is making it part of its mission in 2021 to help replenish the wood it uses for its furniture. For every piece of indoor wood furniture that it sells since the start of the new year, the retailer, which is part of the Williams-Sonoma portfolio of brands, plans to plant one tree. The goal is to plant 3 million trees by 2023 and the campaign is a joint effort with the Arbor Day Foundation. 

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Discussion Questions:

  1. What is corporate responsibility?
  2. How might this news story provide an example of the concept of corporate responsibility?
  3. Why do you think Pottery Barn is planning to plant 3 million trees by 2023?
  4. What is partnership?
  5. Who did Pottery Barn partner with for this initiative?
  6. How do you think both parties will benefit from this partnership and why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.