Marketing Currents - Business and Marketing Current Events

Hard Rock’s New REVERB Hotel Brand Places Emphasis On Comfort And Creativity


Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience.

The first REVERB by Hard Rock has just opened its doors in Downtown Atlanta and will set the stage for more properties as the new brand expands into more major cities across the United States. 

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Discussion Questions:

  1. What is a brand?
  2. What is branding?
  3. Why do you think Hard Rock is introducing a new hotel brand?
  4. What is positioning?
  5. How is Hard Rock positioning the REVERB brand?
  6. What is market research?
  7. Why do you think brands invest in market research before launching a new product or service?
  8. What information did Hard Rock discover through market research prior to the launch of REVERB?
  9. How do you think that information might have influenced the company’s branding and positioning strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.