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Brands

Branding

Inside the Lush brand collaboration machine (that doesn’t rely on social media)

After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Brands

Lululemon is throwing in the towel on Mirror

Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness. Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years09/30/2023 ago
Branding

Johnson & Johnson is getting rid of its script logo after more than 130 years

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Click here to read the story at Read more…

By Chris Lindauer, 2 years ago
Branding

Could Peloton’s brand refresh mark the start of its comeback?

When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Brand Loyalty

Domino’s upgrades its loyalty program

Domino’s customers will soon be able to earn points quicker and redeem them earlier under changes the Ann Arbor, Mich.-based pizza chain announced on Tuesday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 2 years09/17/2023 ago
Branding

How JCPenney is pivoting its brand as part of $1B company turnaround plan

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz

Jibbitz are about to get a whole lot sweeter thanks to Crocs’ newest collaboration with Pop-Tarts. The footwear brand’s latest limited-edition release features the first edible Jibbitz and a pair of custom Pop-Tart-themed clogs. Click here to read the story at wwd.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Brand Loyalty

What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots

Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Branding

McDonald’s is launching a spinoff restaurant chain based on an out-of-this-world character

The world’s largest fast-food chain is going for a “small format concept” in its next venture. Click here to read the story at today.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago

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