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Category: Brands

Hidden Valley Ranch’s Promo Is The Result of Years of Fun Ideas

We’re 23 days into March and we had no idea that it was National Ranch Month. All this time we could have been winning prizes from the premier name in condiment branded merchandise—Hidden Valley Ranch. Click here to read the story at magazine.promo.com. Discussion Questions: What is promotion? Why do brands

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Nordstrom launches Livestream Shopping with Burberry event

Nordstrom Inc. announced the launch of its “Livestream Shopping” channel on Wednesday, with a Burberry styling event kicking things off on March 18. Nordstrom says Livestream Shopping will blend its in-person and virtual capabilities, as well as its expertise in a variety of categories, from fashion to beauty and home. Customers can interact with

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Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton

The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social

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Lexus steers toward wellness with luxury road trips

Lexus aims to show how its 2021 IS sedan can be part of a complete lifestyle of health and well-being with its “Retreats in Motion” experience. Amid studies showing that many Americans are stressed from the pandemic and worried about the future, Lexus’ luxury road trip can provide a much-needed respite to

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