Marketing Currents - Business and Marketing Current Events
Category: Brands

Gen Zers Might Buy Your Product if Its Logo Slays

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:

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