Marketing Currents - Business and Marketing Current Events

Taco Bell’s sales grow, thanks to Mexican Pizza and Pete Davidson

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Mexican Pizza was an apparent winner for Taco Bell last year. So was Pete Davidson.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is influencer marketing?
  2. What is celebrity endorsement?
  3. What is the difference between the two?
  4. Which best describes Pete Davidson’s relationship with Taco Bell?
  5. Why do you think Taco Bell chose Pete Davidson for last year’s breakfast marketing campaign?
  6. What is advertising?
  7. Why do businesses and brands advertise?
  8. Based on what you learned from this story, was the brand’s advertising effective last year? Why or why not?
  9. Why is breakfast important to Taco Bell?
  10. Why do you think Taco Bell brought back Mexican Pizza last year as a menu item?
  11. Do you think that was a good decision? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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