Marketing Currents - Business and Marketing Current Events

Mariah Carey and McDonald’s present ‘Mariah Menu’ with 12 days of free food for Christmas


McDonald’s next celebrity collaboration may be all you want for Christmas: The fast-food chain announced Wednesday that it was teaming up with Mariah Carey for 12 days of free food.

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Discussion Questions:

  1. What is promotion?
  2. What are the different types of promotion?
  3. Based on information from this story, describe the latest celebrity meal promotion from McDonald’s.
  4. What type of promotion might the Mariah Menu best represent?
  5. How do you think McDonald’s determines which celebrities to partner with?
  6. Why do you think they chose Mariah Carey for this promotion?
  7. Why do you think McDonald’s is launching this promotion around the holiday season?
  8. How do customers get the free item?
  9. Why do you think McDonald’s is requiring customers to use the app to take advantage of the free food offer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.