Marketing Currents - Business and Marketing Current Events

Taco Bell pulls ‘Mexican Pizza’ from the menu after supplies run out


Roughly two weeks after Taco Bell brought back Mexican Pizza to the menu — with the help of Doja Cat and Dolly Parton — fans are finding the item sold out in many restaurants across the country.

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Discussion Questions:

  1. Why do you think Taco Bell re-introduced Mexican Pizza to the menu?
  2. Why do you think Taco Bell enlisted the Doja Cat and Dolly Parton to promote the return of the new product?
  3. Why is the company now removing the product from the menu?
  4. Given the popularity of the Mexican Pizza, why would Taco Bell discontinue the product in the first place?
  5. What is distribution?
  6. Why is distribution an important function of marketing?
  7. What are “supply issues” as referenced by this news story?
  8. Do you think that is related to supply chain issues that are impacting other businesses or is this unique to Taco Bell?
  9. What is “Mexican Pizza: The Musical” and how might that represent an example of social media marketing?
  10. Now that the product is no longer on the menu, what do you think Taco Bell should do about the show? Why? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.