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Competition

Competition

The High Cost of Chasing Netflix for NBCU and WarnerMedia

After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…

By Chris Lindauer, 4 years02/07/2021 ago
Competition

Tesla Might Finally Have Some Competition. From Ford.

A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely Read more…

By Chris Lindauer, 4 years01/31/2021 ago
Branding

McDonald’s Barrels Into New Year With Chicken And Marketing Might

Keeping up with the fast-food fried chicken wars these days is almost as challenging as tracking the NFL’s reserve/COVID list. In case you missed an installment, both McDonald’s and Shake Shack shook up their menus recently, announcing new chicken items. KFC is clucking back, introducing what it insists is its Read more…

By Chris Lindauer, 4 years01/15/2021 ago
Branding

GM unveils new logo to emphasize its pivot to electric vehicles

General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to Read more…

By Chris Lindauer, 4 years01/15/2021 ago
Brand Loyalty

In-N-Out Burger Causes Chaos In Colorado

In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a Read more…

By Chris Lindauer, 5 years12/06/2020 ago
Brand Loyalty

McRib returns Wednesday: McDonald’s giving away 10,000 free barbecue sandwiches for fans who shave

How far would you go for a free McRib? McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday. Click here to read the story at usatoday.com. Discussion Questions: Why do you think McRib is not a permanent McDonald’s menu item? What is promotion? What are the different types of Read more…

By Chris Lindauer, 5 years12/06/2020 ago
Competition

Microsoft sets sights on Sony’s home turf in console clash

In the battle of the next-generation gaming machines, two key players are moving in different directions. Microsoft Corp. is making a serious attempt to attract fans in Japan with its new consoles and network services. Meanwhile, Tokyo-based Sony Corp. moved its PlayStation business headquarters to California in 2016 and has Read more…

By Chris Lindauer, 5 years11/28/2020 ago
Brands

Gluten Free Oreos coming to stores in January

While consumers are willing to eat gluten-free, there is some debate as to whether they are doing so for health reasons or due to allergies. Studies have shown that the majority of consumers eating gluten-free foods are not intolerant to the protein, but products featuring this free-from claim continue to Read more…

By Chris Lindauer, 5 years11/21/2020 ago
Competition

The Console Wars Are on, but Sony and Microsoft Are Playing Different Games

As Sony’s PlayStation and Microsoft’s Xbox prepare to unveil their next-generation products, the stakes are sky-high for both companies. But in the latest round of console wars between the hardware giants, Sony and Microsoft are playing very different games. Xbox Series X is out Nov. 10, followed two days later Read more…

By Chris Lindauer, 5 years10/25/2020 ago
Competition

Southwest Airlines Just Made a Bold Move That’s Very Different From What Its Competitors Are Doing. Is It Risky or Smart?

This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed. It’s also about what your business can learn from the whole thing. Click here to read the story from inc.com. Discussion Questions: What is competition? Who Read more…

By Chris Lindauer, 5 years ago

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