Marketing Currents - Business and Marketing Current Events

Tesla Might Finally Have Some Competition. From Ford.


A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling.

The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely gets as trade-ins.

Click here to read the story at

Discussion Questions:

  1. Why do you think Ford is getting into the electric vehicle market?
  2. What is competition?
  3. What is market share?
  4. Why do you think Tesla has such a dominant market share in the electrice vehicle space?
  5. What is pricing?
  6. Why is pricing such an important function of marketing?
  7. Based on information from this story, how might Ford be planning to price the new vehicle? How might that strategy help to compete in the electric vehicle market?
  8. What do you think Ford must do if they hope to compete with Tesla? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.