Pizza Hut is launching augmented reality pizza boxes that you can play Pac-Man on. The company’s CMO tells Insider why it’s using the gaming icon in its ‘Newstalgia’ campaign.
Pizza has become a pandemic staple over the past year, which has only intensified a long-running rivalry between the biggest chains. As part of its bid to further boost sales and grab a bigger slice of the pie, Pizza Hut has turned to a reliable old friend: Pac-Man. The use of the